Zed Run takes a fee from the money users pay to virtually breed horses on the site, as well as from race entry fees and the sale of these NFTs. The horses are purchased with digital currency and act as NFTs, which are essentially digital collectibles that hold value. Launched in 2019, Zed Run enables users to buy, sell and breed virtual horses and race them in a videogame style setting against other horses. Watch it in action (scroll down the home page just a little bit to watch live streaming) » When ZED Run overtakes racing with flesh and blood horses, all of the horror, doping and death that goes with it will be buried forever. To date, the company has more than 125,000 connected users with 14,000+ unique stable owners. ZED RUN is VHS’ first big platform product. The company was founded by Chris Laurent and Rob Salha in 2019. VHS takes a fee from breeding and race revenue.ĭetails: VHS is incorporated in Australia, but has 50 employees that work remotely around the globe. ZED RUN itself doesn’t take bets but users can make money by breeding and racing their own horses.Whole stables can sell for over $250,000. Horses have traded for over $125,000 on the secondary market. Like regular NFTs, there’s a limited supply of ZED RUN Genesis racehorses ranging from $130 to $45,000. Real money is spent with virtual racing.The attributes include fatigue and race track preference, as well as genetic profiles like bloodline and breed that help determine how well the virtual horses race and breed.The horses themselves are considered “breathable” NFTs, which carry a set of attributes that allow them to change over time.How it works: The platform, which runs on blockchain technology, allows horse racing fans to engage more deeply in the horse-racing process, from breeding their own virtual horses to selling or betting on them. “Fans are now empowered to come down from the bleachers, become owners themselves and play an active role in determining the outcome of the game.” “What the team at Virtually Human Studio is building fundamentally alters what it means to be a fan,” said Jacob Smilovitz, vice president at TCG, in a statement.Why it matters: The company’s virtual horse racing platform, called “ZED RUN,” has created a new model for horse racing that enables participants to not only bet on their horses 24/7, but also own the horses as NFTs (non-fungible tokens), or put more simply - digital assets. Virtually Human Studio (VHS), a platform used to virtually race horses using NFTs, has raised a $20 million Series A round from The Chernin Group, with participation from Andreessen Horowitz and Red Beard Ventures. Sarah Fischer reporting for AXIOS writes: Updated 23rd July 2021 with excerpt from Wall Street Journal.
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